• AXXIS Tehcnology first started selling mobile phones in July 1990 (the first mobile phone sold in Dubbo was by AXXIS) and then in March 1999 AXXIS ComWorld started trading as a competely separate entity from a separate location.
• Over 20,000 connections have been performed since 1 March 1999.
• ComWorld is located in a prime position in the busiest shopping mall in Dubbo's CBD - Centro Dubbo.  Foot traffic through the mall is over 52,000 people per week.  Target & Coles are located in the same mall along with 40 specialty stores.  ComWorld itself faces into the food court and the ComWorld sign is clearly visable when you walk through the front door of the shopping mall.
• From the first day of operation it has traded without direct involvement by the owner.
• There are currently 2,000 clients on the Telstra database contibuting to the monthly commission and over 8,000 clients in the MYOB Retail Manager database.
• Telstra holds majority market share in Australia for mobile phone and is even stronger in regional areas where reception is better than the competitors.
• Telstra very rarely releases additional dealer codes into an existing town or market.

Potential

• A person with business contacts in the Dubbo community could drive significant sales through an established process using SME forms.  This process allows a business to deal with ComWorld in a more convenient way and have the potential to increase the trailing commission significantly.
• Having operated from day one with satff and no owners has meant the business has always operated below its full potential.
• The business currently does not trade on Sundays although Centro is open for Sunday trading.
• The business currently focuses purely on mobile phone sales but the dealer code allows for Telstra ADSL connections and Telstra land line (PSTN) connections.
• An effective SMS/postcard system currently exists to make it easy ro re-contract clients coming off contract but additional sales would be made if follow-up calls were made and there is no system in place for attracting new clients.

Other

• The POS program is the commonly used MYOB Retail Manager and MYOB Premier used as the accounting package.  A customised Access database is used to track connections.
• ComWorld is a member of a buying group adding more negotiating and purchasing power.